Relationship marketing via LinkedIn groups: Tip 4 Start your own group

This is the fourth tip about how to use LinkedIn groups to create useful new business relationships.

LinkedIn counts more than 50.000 Dutch LinkedIn groups, so the offer is enormous. If you can’t find a group that is consistent with your target or interests, you may consider to start a group yourself. This means that you become an Owner, which offers you a considerable number of advantages, such as getting in touch with new contacts. 

By creating an own group  you also get obligations, as Owner you are responsible for the management of the group. Hereby is your primary task to make and keep the group interesting for others. This means that you regularly have to share interesting information or start a discussion in your group.