Relationship marketing via LinkedIn groups:Tip 5 start your own discussion

This is my fifth and last tip about how to use LinkedIn groups to create useful new business relationships.

Tip 5 start your own discussion

Starting your own discussion is a powerful tool that needs a smart strategy. Therefore, you need to wait until you have connection with the group members. Start reacting on other discussions to create a connection with the group members. First of all, read the contribution of others and try to understand their arguments, objections and needs for information; what is important for them? Secondly, analyze your previous discussion by asking yourself: why did others reacted on this discussion? Use these insights to get as much as valuable response on your own discussion. When you succeed LinkedIn will notice you as ‘influential’, which puts you in a good position. 

Relationship marketing via LinkedIn groups: Tip 4 Start your own group

This is the fourth tip about how to use LinkedIn groups to create useful new business relationships.

LinkedIn counts more than 50.000 Dutch LinkedIn groups, so the offer is enormous. If you can’t find a group that is consistent with your target or interests, you may consider to start a group yourself. This means that you become an Owner, which offers you a considerable number of advantages, such as getting in touch with new contacts. 

By creating an own group  you also get obligations, as Owner you are responsible for the management of the group. Hereby is your primary task to make and keep the group interesting for others. This means that you regularly have to share interesting information or start a discussion in your group.

Relationship marketing via LinkedIn groups: Tip 3 Follow-up

This is the third tip about how to use LinkedIn groups to create useful new business relationships.

Tip 3 Follow-up

One of the largest disadvantage of LinkedIn is that you don’t automatically stay up-to-date. Therefore, it is important to visit the groups in a proactive manner and stay up-to-date of new discussions and reactions. You also can consider to appreciate a discussion by clicking on the ‘like’ button. Furthermore, you can give your discussion attention through your status update. 

Relationship marketing via LinkedIn groups: Tip 2 Focus on the most popular discussions

This is the second tip about how to use LinkedIn groups to create useful new business relationships.

Tip 2 Focus on the most popular discussions

The most popular discussions are getting the most attention. Thus, these are the subjects you need to follow and add useful contributions to. For example, ask an extra question, add new arguments or refer to useful sources. The most popular discussions are placed at the top of the group page, you can’t miss them.  

Relation marketing via LinkedIn groups: Tip 1

Via LinkedIn groups you are able to create new business relationships in an easy, smart and quick manner. In the upcoming 5 hours I will give you tips how you easily can use LinkedIn groups to create useful new business relationships.

Tip 1 Choose only the best LinkedIn groups

First of all, you need to evaluate your groups and focus yourself on the top 3 to 5 where your audience is best represented. You can consider criteria such as subject or region. Furthermore, it isn’t useful to join very large groups. Instead of these large groups you better select a group with a couple of hundred members. In this way you are more noticeable and you don’t fade out among the mass of a large group with thousands of members. Thus, aim your target only on a couple groups and act proactive: do not wait for the weekly update, but choose your own moment to add information that is useful for the members in that group. 

The best overall Twitter (and more) app

It has been circulating for weeks now that Twitter would buy Tweetdeck, a third-party app. This rumor is now official: Twitter has bought TweetDeck for 40 million dollars. Twitter bought this app, because it is simply the best app for combining one's social media accounts.







What is Tweetdeck?
TweetDeck is simple: it is a personal real-time browser, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more. What do I mean with real-time browser? It means that it reloads itself, so the user of TweetDeck does not have to reload the program, browser or app to see if there are new messages. You can use Tweetdeck on different programs, computers or devices. 

Why do I use TweetDeck?
I mainly use it because of its overview. I simply can see all my social media accounts at once, so I do not have to go over 3 or 4 different sites. What I also admire about the app, is the multiple login. I have three Twitter accounts; one personal, one for my business and one for my education. With Tweetdeck I never have to login multiple times. This also applies for my Facebook accounts. Another great feature of the TweetDeck app is posting a message. You can easily choose from all your registered accounts to post your message to the right audience. 


Interested in TweetDeck, visit the website: www.tweetdeck.com

Most valuable Dutch brands?

Shell is the most valuable Dutch brand with a marketvalue of 18,6 billion dollar. Worldwide Shell takes the thirtieth position of the BrandFinance Global 500 (a list of the 500 most valuable brands).

Dutch List
The BrandFinance Global 500 also has a Dutch list of most valuable brands, which counts 50 brands. Heineken saw it's brand value increase with over 30 percent to 11,108 billion dollar, which provides them with the second position. ING, which had a difficult time during the financial crisis, grew with 23 percent (to 8,7 billion dollar), while competitors such as Delta Lloyd and Aegon lost a part of their brand value. 

The list of the twenty most value brands of the Nederlands 
(brand value in billions dollars)

1 Shell 18,605 
2 Heineken 11,108 
3 Philips 9,033 
4 ING 8,703 
5 Rabobank 7,423 
6 Randstad 5,446 
7 Dove 4,517 
8 Aegon 3,874 
9 TNT 3,534 
10 Amstel 3,263 
11 Lipton 2,669 
12 KPN 2,011 
13 Rexona 1,752 
14 Unilever 1,730 
15 Knorr 1,402 
16 Axe/Lynx 1,395 
17 BAM 1,214 
18 Delta Lloyd 1,161 
19 Albert Heijn 1,117 
20 Wolters Kluwer 1,114

Worldwide list
In the worldwide toplist the U.S. dominates with 13 of the 20 top positions. Google is the most valuable brand (44.3 billion dollar), followed by Microsoft (42,8 billion) and Walmart (36,2).

1 Google 44,294
2 Microsoft 42,905
3 Walmart 36,220
4 IBM 36,220
5 Vodafone 30,674
6 Bank of America 30,619
7 GE 30,504
8 Apple 29,543
9 WELLS FARGO 28,944
10 AT&T 28,944
11 HSBC 27,632
12 Verizon 27,293
13 HP 26,756
14 Toyota 26,152
15 Santander 26,150
16 Coca-Cola 25,807
17 McDonald's 21,842
18 Samsung 21,511
19 Tesco 21,129
20 Mercedes-Benz 20,798

For the complete list you can visit www.brandirectory.com. 


Source: Adformatie, branddirectory.com