Impact Social Media unknown by Dutch companies

Hey there, this is my first blog of many to come. My name is Peter Leenen and I am an undergraduate student of the University of Tilburg (Communication and Digital Media). 

With my new blog (Media Facts) I'll try to keep you interested with news and facts, which will mainly be focused on Social Media, Statistics, Marketing, Business Communication, and Corporate Identity.

First of all I'm going to start with an article about the unfamiliarity of the impact of Social Media by Dutch Companies.

Although thirds (66%) of the Dutch organizations uses social media, 44 percent finds it difficult to assess the value of social media for their organization. According to 31 percent of the organizations, the major challenge is to measure the effectiveness of Social Media. Furthermore, over eighty percent of the organizations haven't got a decent social media strategy. These are the results of a research on the usage of social media by organizations, conducted by SAS, Accenture and Platform Innovatie in Marketing (PIM). 

The results shows that companies are mainly occupied with sending messages and following people. They hardly interact with their target group, while they see interaction as the most important advantage of social media.

The most important conclusion of this research is the lack of strategy that is determined by companies which are using social media.